Explain the communication process that applies to advertising and promotion

Referencing Styles : Harvard

Explain the communication process that applies to advertising and promotion

Explain the organisation of the advertising and promotions industry

Assess how promotion is regulated

Examine current trends in advertising and promotion, including the impact of ICT

Explain the role of advertising in an integrated promotional strategy for a business or product

Explain branding and how it is used to strengthen a business or product

Review the creative aspects of advertising 2.4 examine ways of working with advertising agencies

 

In this task, students need to develop an actual integrated promotion plan by applying the techniques of IMC (Integrated Marketing Communication) and (Promotion), which are taught in classes. Students need to develop an actual integrated promotion plan Firstly, decide the plan for business or product. Secondly, set a budget for your promotion plan by following an appropriate process and discuss how this plan is appropriate for your integrated promotional strategy. Thirdly, plan the integration of promotion techniques into promotion strategy for your chosen business or product. Lastly, use appropriate measurement techniques and analyse and discuss how this integrated promotional plan is effective.

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